Chef content introduces Wasabi-O. The V School turns interest into culinary learning and stays. Walter Lee’s verified expertise strengthens international credibility. The supplied Integrated Marketing & AI Proposal provides the strategic foundation.
Build chef-led product credibility through “30 Chefs. 30 Ways to Experience Wasabi-O.” Prioritize culinary relevance, original dishes and clear paths to product purchases and B2B enquiries.
Research and coordinate a phased roster of 30 chef micro influencers; this is a campaign goal, not 30 paid collaborations per month.
Prepare creator briefs, recipe concepts, content approval workflow and tracked links or codes.
Plan a later collaboration with a prominent former MasterChef Thailand contestant, subject to talent approval and separate budget.
Measure engagement, qualified sample requests, wholesale enquiries and attributable orders.
Talent fees, samples, shipping, shoots, events and content usage rights are separately approved. No official MasterChef endorsement is implied.
Develop the positioning and launch communications for a proposed 7-day Bangkok culinary stay at THB 49,000 per person, for travellers, food enthusiasts and aspiring food entrepreneurs.
Prepare the package story, enquiry-page copy, FAQ and promotional content around learning and culinary exploration.
Create outreach material for nearby hotels, serviced apartments and local property alliances.
Coordinate promotion through chef stories, student experiences, partner referrals and approved digital campaigns.
Keep the stay enquiry-only until school availability, accommodation, price and inclusions are confirmed.
The THB 49,000 price is proposed, subject to cost confirmation. Nights, teaching language, meals, room arrangements, certificates and booking terms must be approved. Agoda, Airbnb and Booking.com participation is not assumed.
Develop Walter Lee’s verified expert profile around culinary education, ingredient innovation and food entrepreneurship, supported by credible international editorial relationships.
Prepare an approved biography, expert profile, founder story and concise media kit.
Research relevant food, hospitality and education publications; pitch interviews and expert contributions.
Develop opportunities with overseas culinary schools, chef associations and hospitality partners.
Publisher coverage, backlinks, search rankings, AI citations and sales are not guaranteed. Credentials and claims require verification; no paid link schemes.
02 / MONTHLY SCOPE OF WORK
What THB 30,000 covers.
PROPOSED ALLOCATION
The quantities below are proposed service limits for approval, shared across all three pillars—not separate allowances for each brand. Priorities are agreed each month.
WORKSTREAM
MONTHLY DELIVERABLE
BOUNDARY
Strategy & account coordination
1 monthly campaign plan and content calendar; 2 review meetings
Priorities, approvals, next actions and budget oversight
Social content & publishing
12 original content units across the programme
8 static/carousel posts + 4 short-video edits from client/creator footage; cross-posting does not add units
Creator campaign coordination
Up to 5 new creator outreach approaches per month
Shortlisting, briefing and follow-up; collaborations depend on response, fees and approval
Partner & authority outreach
Up to 4 targeted editorial or accommodation-partner approaches per month
Relevant pitches and follow-up; no guaranteed placement or signed alliance
AEO & search content
2 FAQ/article/expert-profile content updates per month
Approved copy and on-page recommendations; technical implementation is separate
Campaign management
Up to 2 active campaigns in 1 approved advertising platform
Audience, copy, optimization and tracked links; media spend paid separately
Performance reporting
1 monthly report and review
Content, leads, response time and available sales/booking attribution; distinguish interest from confirmed conversions
Production & approval assumptions
Client supplies approved product/course facts, brand assets and usable footage. Short videos are edits of supplied footage, not included on-location filming. Publish on up to two agreed social channels with Thai/English captions where approved. Two consolidated revision rounds per content batch; client feedback within three working days. Unused allocations do not automatically roll over.
03 / FIRST 90 DAYS
Build the foundation, then compound.
Month 01
Align & prepare
Audit channels and audiences; approve core messages, creator criteria, stay-package assumptions, expert biography and measurement baseline. Deliver the first monthly content plan.
MARKETING
Month 02
Activate & learn
Publish chef-led stories, begin creator and accommodation-partner outreach, run approved campaigns and improve product/course FAQs. Capture qualified enquiries.
MARKETING
Month 03
Optimize & expand
Review engagement and lead quality, refine the content mix and enquiry journey, develop international authority opportunities and prioritize the next quarter.
MARKETING
The 30-chef campaign is phased over an approved schedule and budget. The former-contestant activation and culinary stay launch proceed only after the required approvals, partner arrangements and funding.
04 / PERFORMANCE & ACCOUNTABILITY
Measure outcomes, not just activity.
Commerce & learning demand
Qualified product, sample, wholesale and distributor leads.
Course enquiries, enrolments and confirmed stay bookings.
Chef-link engagement and sample-to-order progression.
Available acquisition costs and conversion rates.
Authority & campaign health
Relevant editorial mentions and referring websites.
International referral traffic and business enquiries.
Lead response times, ownership and next actions.
Priority search/AI questions and observed citations.
Set numerical targets after Month 1 baseline review. Reports separate confirmed conversions from early interest and state tracking gaps. Results depend on demand, spend, content approvals and sales follow-up; no guaranteed leads, revenue, rankings or AI citations.
05 / INVESTMENT & TERMS
THB 30,000 per month.
A recurring marketing service fee, separate from the website development proposal. All operational terms below are proposed for agreement; VAT treatment and applicable withholding are to be confirmed in the final quotation.
ITEM
COMMERCIAL BASIS
MONTHLY FEE
Integrated marketing retainer
Monthly strategy, content, outreach coordination, campaign management and reporting within the stated limits
THB 30,000
Advertising media & third-party costs
Ad spend, software, talent, sample delivery, production and events require written pre-approval
Separate budget
Website & AI implementation
Agent development, technical AEO changes, CRM/channel integrations and model usage
Separate quotation
Proposed engagement terms
Monthly billing in advance; start date agreed after approval.
Recommended initial 90-day pilot; minimum term not yet agreed.
Proposed 30-day written cancellation notice, subject to contract.
No extra expense or out-of-scope work without written approval.
Client owns approved custom content after full payment; creator and third-party rights are separate.
Client responsibilities & exclusions
Provide access permissions, approved facts, assets and a decision-maker.
Confirm stay costs, nights, syllabus, language and certificate rules before sales.
Handle sales, booking confirmation, fulfilment and customer support.
